NEWBEAT Unveils Their First Official Light Stick — Pre-Orders Begin on the 31st
The light stick of the group NEWBEAT has been unveiled. By surprise-revealing their first official light stick since debut, they've broadened their communication with their fandom "Newro" even further. A 3D Logo Inside a Triangular-Pyramid Cap — A Unique Design On the 28th, NEWBEAT surprise-unveiled their first official light stick since debut, the "NEWBEAT OFFICIAL LIGHT STICK," through their official social media. The revealed light stick draws the eye with a unique design in which NEWBEAT's logo sits three-dimensionally inside a transparent, triangular-pyramid-shaped top cap. On either side of the central logo, cute 3D character figures are placed, capturing NEWBEAT's own personality. Beyond the light stick, a well-rounded set of components comes together with it — a strap, a silicone band engraved with NEWBEAT's official logo, and a first-run limited-edition bonus photocard. It's arranged so fans can enjoy a variety of things with a single light stick. Pre-Orders at 2 p.m. on the 31st via WITHMUU The NEWBEAT official light stick begins pre-orders at 2 p.m. on the 31st through WITHMUU. As their first light stick since debut, it's drawing interest from fans who have been waiting for official merchandise. No. 1 in Six Amazon Categories — NEWBEAT Broadens Its Global Standing With "Look So Good," the title track of their first mini-album "LOUDER THAN EVER," released last November, NEWBEAT reached No. 1 in six categories on the U.S. Amazon Music. It's the result of a global strategy driven by a worldwide direction — all-English lyrics and collaborations with renowned overseas producers. Afterward, they held their first nationwide tour since debut, communicating closely with fans, and successfully wrapped up their activities in the Greater China region as well, broadening their global standing. Recently, they also proved their potential as rookies by winning the "KM Next Potential" award at "KMA 2026" (KM Chart Awards 2026). Having debuted in March 2025, NEWBEAT is a seven-member boy group under Beat Interactive. It consists of Park Min-seok, Hong Min-sung, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yun-hu, and Kim Ri-woo. Starting with the unveiling of their first light stick, attention is gathering on NEWBEAT's next steps as they grow even tighter with their fandom "Newro."
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