#OURBIRTHDAY

JYP Rookie Girl Group OURBIRTHDAY Hits Music Shows with "SQUEEZY" — Making a Mark from Debut Week

JYP rookie girl group OURBIRTHDAY made a mark right after debut, leading with solid skills and a distinctive team color. From their very first week, they announced their presence with clear individuality and stage polish. Debut Week: Four Music Shows OURBIRTHDAY appeared in turn on Mnet's "M Countdown" on the 20th, followed by KBS 2TV's "Music Bank," MBC's "Show! Music Core," and SBS's "Inkigayo," performing "SQUEEZY," the title track of their debut single "Our Birthday." OURBIRTHDAY officially debuted by releasing their first single on the 19th. Starting with their debut show "OURBIRTHDAY PARTY," they have quickly carried on into music-show promotions. As the new JYP-family girl group arriving about four years after NMIXX, they had drawn interest from K-pop fans at home and abroad even before debut. (Officially, they belong to INNIT Entertainment, a JYP subsidiary.) "SQUEEZY," the Title Track Representing "WHIP-HOP" "SQUEEZY" is a song representing "WHIP-HOP," the original musical style OURBIRTHDAY pursues. It's a signature genre that combines a free vibe—the seven members' personalities mixed together like whipped cream—with hip-hop performance. A funk-based dance track, it's marked by an addictive melody you can't forget after a single listen. Inspired by the act of squeezing a squishy toy to relieve stress, it carries a message of freely letting go of tangled emotions and worries. The debut single "Our Birthday" contains four tracks in all: the title track "SQUEEZY," plus "Our Birthday," "HUNGRY (Side A)," and "HUNGRY (Side B)." Seven Members, Seven Colors, and Stage Polish For each broadcast stage, the members used sets and outfits that brought out the song's character, creating a different mood each time. As the seven members' bubbly characters and free expressiveness came together, OURBIRTHDAY's own kitschy, cheerful color emerged even more vividly. Beyond the performance, their vocals and stage expression also caught the eye. On a foundation of stable live singing, the members freely deployed facial expressions and gestures in step with the flow of the song. Showing no wavering even in fast-developing choreography, they delivered a stage polish hard to believe from a rookie group. OURBIRTHDAY is a seven-member multinational group made up of Cho Hye-jin, Kuk Cho-rok, and Shin Hye-won (Korea), Achiraya (Thailand), Baby (Taiwan), and U and Kilala (Japan). The team's direction—"to make every moment of daily life feel like a special birthday"—is also evident throughout their music and performance. Having shown clear individuality and skill from their first week, what lies ahead for them draws attention.

OURBIRTHDAY Unveils Full Seven-Member Lineup — 'Side B' Adds Guk Cho-rok, Shin Hye-won, Yu, and Kirara

JYP-affiliated rookie girl group OURBIRTHDAY has finally revealed its complete seven-member lineup. After previously introducing just three members with "Side A," the team unveiled the remaining four with "Side B," completing the picture. The Four Newly Introduced Members INNIT Entertainment released the individual and unit concept photos for OURBIRTHDAY's new record "HUNGRY (Side B)" through official social media. In the individual cuts, Guk Cho-rok showed off a chic vibe with a confident ponytail, while Shin Hye-won completed a charismatic look with an intense gaze. Yu added a kitschy charm with a distinctive blonde style, and Kirara conjured an urban mood through polished styling. In the unit photos released alongside, the members leaned on one another or draped arms over shoulders, highlighting a natural chemistry. With this, Guk Cho-rok, Shin Hye-won, Yu, and Kirara join the previously revealed Side A members Jo Hye-jin, Baby, and Achiraya to form the complete seven-member group. It's a multinational team made up of three Koreans, two Japanese, one Taiwanese, and one Thai member. A Lineup Stacked with Audition-Show Talent This full lineup notably features skilled members with audition-program backgrounds. Shin Hye-won proved her all-rounder credentials on JTBC's "R U Next?", while Yu made her name with a third-place finish on KBS 2TV's "The Ddan Ddan Ra" and an appearance on SBS's "Universe Ticket." Since Side A member Jo Hye-jin is also a winner of "The Ddan Ddan Ra," audition-tested members form the core of the team. The Second Introduction Film, "NET::ERR_CONNECTION_ABORTED" This reveal came through the second introduction film, "NET::ERR_CONNECTION_ABORTED." True to a title evoking a network connection error, the film's striking direction played out in a birthday-party-themed space, with visuals that flickered as if the connection kept dropping. Midway through the video, cards symbolizing each member's character appeared. The visuals were arranged in sequence — Yu holding a sword, Shin Hye-won gripping a hammer, Guk Cho-rok wearing a gauntlet, and Kirara drawing a bow — hinting at the team's worldbuilding. In the final scene, the four members reached out together and a virtual cake transformed into a real one, a twist that left curiosity about the story to come. Warming Up Toward an Official Debut OURBIRTHDAY pre-debuted on July 22 with its first digital single "HUNGRY (Side A)" and performed its first stage on Mnet's "M Countdown" on July 23. With the seven-member lineup now complete through "Side B," preparations toward an official debut have gathered momentum. Recently, JYP Entertainment head Park Jin-young appeared on MBC's variety show "Omniscient Interfering View" — introducing the seven members and chatting with them on air — which drew attention. As JYP's first new girl group in years, interest is mounting in the musical capabilities this full lineup will bring. OURBIRTHDAY plans to continue warming up toward its debut with a range of pre-release content.

OURBIRTHDAY Pre-Debut with 'HUNGRY' — JYP's First New Girl Group in 4 Years Sends Out 3 of 7 Members

A new girl group has emerged from the JYP Entertainment camp for the first time in four years. OURBIRTHDAY released their first digital single "HUNGRY (Side A)" on July 22 at 6 p.m. KST, taking the first step in their debut project. It's the first new girl group since NMIXX debuted in 2022, and K-pop fans are paying close attention. Not an Official Debut — a Pre-Debut One thing to clarify up front: this release is not an official debut but a pre-debut . The "(Side A)" tacked onto the title is the clue — it signals the first piece of a project still to unfold. There's an even more intriguing detail. OURBIRTHDAY is a seven-member group , but only three — Jo Hye-jin, Baby, and Achiraya — are stepping out for this release. The remaining members have yet to be revealed. With the team being introduced in stages rather than all at once, the order in which the rest are unveiled becomes a storyline of its own. "HUNGRY": A Craving for the Stage The title track "HUNGRY" is the song that captures the group's identity most clearly. It channels an unrelenting hunger for the stage through explosive production, with the three members' chemistry and high-energy performance combining into something boldly confident. Even the title telegraphs that rookie drive. A mood sampler released on July 20 had already built anticipation. White particles scattering in time with the members' dynamic movements made for a striking visual, and a snippet of the track teased what was coming. Before that, on July 16 and 17, group and individual concept photos kicked off the promotional rollout. Who Are the Three Members? The lineup of the three revealed members is worth a look. Jo Hye-jin is already a familiar face from television. She appeared on Mnet's "Street Dance Girls Fighter 2" and went on to win KBS 2TV's audition program "The Ddan Ddan Ra" last year. That win came with a 100 million won prize and an exclusive contract with JYP Entertainment — and this pre-debut is the result. Baby joined from Taiwan as a dance-focused member, while Achiraya came in from Thailand on the vocal side. The multinational makeup makes clear this is a group built with the global market in mind. Produced by JYP Subsidiary INNIT Entertainment Another point worth noting is who's behind them. Production and management for OURBIRTHDAY sit not with JYP's main office but with its subsidiary, INNIT Entertainment . As INNIT's first girl group, the launch has drawn considerable industry attention. JYP has successfully launched TWICE, ITZY, NMIXX, and NiziU over the years. Rolling out a new team through a subsidiary label marks a different approach from what came before. First Stage on M Countdown, July 23 Following the release, OURBIRTHDAY begins full music show promotions with Mnet's "M Countdown" on July 23. With constantly shifting stage arrangements and powerful choreography promised, the impression they leave on that first broadcast is one to watch. True to a name that carries the aspiration of "enjoying every moment freely, as if every day were a birthday," various content will roll out through their official social channels. It'll be worth watching to see what shape this project — begun as a pre-debut — ultimately takes.

JYP's New Girl Group OURBIRTHDAY Reveals First Visuals — Their Universe Opens with 'ERROR 502'

JYP Entertainment's new girl group OURBIRTHDAY has finally revealed the faces of its members! As JYP's first girl group in four years since NMIXX, K-pop fans have had their eyes locked on them even before their debut. Introduction Film Titled 'ERROR 502' On the 15th, JYP Entertainment dropped OURBIRTHDAY's introduction film 'ERROR 502: Bad Gateway' across their official social media channels. True to its title — which references a server communication error — the video follows the members' journey as they wander through a glitched-out space and eventually find each other. The film takes the story of getting lost in an unfamiliar world and delivers it through strikingly stylish visuals, layered with a calm narration that leaves you with a lingering, almost cinematic feeling. For a rookie group's very first reveal, the heavy and atmospheric mood is seriously impressive. Members Gathered Around a Cake — and a Monitor That Turns Back On In the video, the members come together in front of a cake with "OURBIRTHDAY" written on the monitor screen, blowing out the candles together. The vibe is noticeably different from your typical bright and cheerful "birthday" imagery — there's a deeply meaningful tension in the air. And near the end, a monitor that had gone dark flickers back to life, leaving fans even more curious about the universe that's about to unfold. Having already teased a distinct concept through three character reveals, OURBIRTHDAY officially showed off the members' visuals for the first time with this introduction film, and the excitement is through the roof. JYP's New Card to Follow TWICE, ITZY, and NMIXX JYP Entertainment has consistently produced generation-defining girl groups — from Wonder Girls and miss A, to TWICE, NiziU, ITZY, and NMIXX. OURBIRTHDAY is set to be the next act to carry on that legendary legacy. Starting from the unique launchpad of 'ERROR 502', it's exciting to wonder what kind of music and universe these girls will build — and how they'll live up to the sky-high expectations that come with being JYP's newest girl group. Definitely worth keeping an eye on OURBIRTHDAY's next move!