#OBD

JYP Rookie Girl Group OURBIRTHDAY Hits Music Shows with "SQUEEZY" — Making a Mark from Debut Week

JYP rookie girl group OURBIRTHDAY made a mark right after debut, leading with solid skills and a distinctive team color. From their very first week, they announced their presence with clear individuality and stage polish. Debut Week: Four Music Shows OURBIRTHDAY appeared in turn on Mnet's "M Countdown" on the 20th, followed by KBS 2TV's "Music Bank," MBC's "Show! Music Core," and SBS's "Inkigayo," performing "SQUEEZY," the title track of their debut single "Our Birthday." OURBIRTHDAY officially debuted by releasing their first single on the 19th. Starting with their debut show "OURBIRTHDAY PARTY," they have quickly carried on into music-show promotions. As the new JYP-family girl group arriving about four years after NMIXX, they had drawn interest from K-pop fans at home and abroad even before debut. (Officially, they belong to INNIT Entertainment, a JYP subsidiary.) "SQUEEZY," the Title Track Representing "WHIP-HOP" "SQUEEZY" is a song representing "WHIP-HOP," the original musical style OURBIRTHDAY pursues. It's a signature genre that combines a free vibe—the seven members' personalities mixed together like whipped cream—with hip-hop performance. A funk-based dance track, it's marked by an addictive melody you can't forget after a single listen. Inspired by the act of squeezing a squishy toy to relieve stress, it carries a message of freely letting go of tangled emotions and worries. The debut single "Our Birthday" contains four tracks in all: the title track "SQUEEZY," plus "Our Birthday," "HUNGRY (Side A)," and "HUNGRY (Side B)." Seven Members, Seven Colors, and Stage Polish For each broadcast stage, the members used sets and outfits that brought out the song's character, creating a different mood each time. As the seven members' bubbly characters and free expressiveness came together, OURBIRTHDAY's own kitschy, cheerful color emerged even more vividly. Beyond the performance, their vocals and stage expression also caught the eye. On a foundation of stable live singing, the members freely deployed facial expressions and gestures in step with the flow of the song. Showing no wavering even in fast-developing choreography, they delivered a stage polish hard to believe from a rookie group. OURBIRTHDAY is a seven-member multinational group made up of Cho Hye-jin, Kuk Cho-rok, and Shin Hye-won (Korea), Achiraya (Thailand), Baby (Taiwan), and U and Kilala (Japan). The team's direction—"to make every moment of daily life feel like a special birthday"—is also evident throughout their music and performance. Having shown clear individuality and skill from their first week, what lies ahead for them draws attention.

OURBIRTHDAY Unveils Full Seven-Member Lineup — 'Side B' Adds Guk Cho-rok, Shin Hye-won, Yu, and Kirara

JYP-affiliated rookie girl group OURBIRTHDAY has finally revealed its complete seven-member lineup. After previously introducing just three members with "Side A," the team unveiled the remaining four with "Side B," completing the picture. The Four Newly Introduced Members INNIT Entertainment released the individual and unit concept photos for OURBIRTHDAY's new record "HUNGRY (Side B)" through official social media. In the individual cuts, Guk Cho-rok showed off a chic vibe with a confident ponytail, while Shin Hye-won completed a charismatic look with an intense gaze. Yu added a kitschy charm with a distinctive blonde style, and Kirara conjured an urban mood through polished styling. In the unit photos released alongside, the members leaned on one another or draped arms over shoulders, highlighting a natural chemistry. With this, Guk Cho-rok, Shin Hye-won, Yu, and Kirara join the previously revealed Side A members Jo Hye-jin, Baby, and Achiraya to form the complete seven-member group. It's a multinational team made up of three Koreans, two Japanese, one Taiwanese, and one Thai member. A Lineup Stacked with Audition-Show Talent This full lineup notably features skilled members with audition-program backgrounds. Shin Hye-won proved her all-rounder credentials on JTBC's "R U Next?", while Yu made her name with a third-place finish on KBS 2TV's "The Ddan Ddan Ra" and an appearance on SBS's "Universe Ticket." Since Side A member Jo Hye-jin is also a winner of "The Ddan Ddan Ra," audition-tested members form the core of the team. The Second Introduction Film, "NET::ERR_CONNECTION_ABORTED" This reveal came through the second introduction film, "NET::ERR_CONNECTION_ABORTED." True to a title evoking a network connection error, the film's striking direction played out in a birthday-party-themed space, with visuals that flickered as if the connection kept dropping. Midway through the video, cards symbolizing each member's character appeared. The visuals were arranged in sequence — Yu holding a sword, Shin Hye-won gripping a hammer, Guk Cho-rok wearing a gauntlet, and Kirara drawing a bow — hinting at the team's worldbuilding. In the final scene, the four members reached out together and a virtual cake transformed into a real one, a twist that left curiosity about the story to come. Warming Up Toward an Official Debut OURBIRTHDAY pre-debuted on July 22 with its first digital single "HUNGRY (Side A)" and performed its first stage on Mnet's "M Countdown" on July 23. With the seven-member lineup now complete through "Side B," preparations toward an official debut have gathered momentum. Recently, JYP Entertainment head Park Jin-young appeared on MBC's variety show "Omniscient Interfering View" — introducing the seven members and chatting with them on air — which drew attention. As JYP's first new girl group in years, interest is mounting in the musical capabilities this full lineup will bring. OURBIRTHDAY plans to continue warming up toward its debut with a range of pre-release content.