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ATEEZ's Double Celebration Ahead of Their 8th Anniversary — "BLUE DRIFT" Exhibition Opens as "BAD" Claims Its 7th Music-Show Win

The group ATEEZ has met a double celebration ahead of their 8th debut anniversary. Following news of the "BLUE DRIFT" photobook exhibition, they took No. 1 on the music show "Inkigayo" for two consecutive weeks, reaching a total of seven wins. 8th-Anniversary Photobook "BLUE DRIFT" — An 11-Day Exhibition in Euljiro To commemorate their 8th debut anniversary this October, ATEEZ will release the photobook "BLUE DRIFT" and hold an exhibition celebrating it. The exhibition runs for 11 days, from October 1 to 11, at Newsmuseum Euljiro in Jung-gu, Seoul. Expanding the concept of the "BLUE DRIFT" photobook into an exhibition space, it will offer fans lasting memories through diverse content and spatial staging. The exhibition is built around the three chapters that make up the photobook — "DRIFT," "FLOW," and "DIVE." Through photo-exhibition spaces reflecting each concept, unreleased photos, and media exhibits, visitors can encounter the many sides of ATEEZ captured in the photobook in a more multidimensional way. Two Straight Weeks at No. 1 on "Inkigayo" — "BAD" Reaches Seven Wins Having announced the exhibition ahead of their 8th anniversary, ATEEZ is keeping up its momentum by adding trophies on music shows one after another. On SBS's "Inkigayo," aired on the 20th, ATEEZ once again took No. 1 with "BAD," the title track of their 14th mini-album "GOLDEN HOUR : Part.5." Following the 13th, they topped the show for two consecutive weeks, proving their enduring popularity. With this, ATEEZ has achieved seven music-show wins with "BAD." After KBS2's "Music Bank" on July 3 and 10, Mnet's "M Countdown" on July 16 and 23, and MBC's "Show! Music Core" on August 22, they added No. 1 trophies from SBS's "Inkigayo" on September 13 and 20. Three Months On, the "ATEEZ Syndrome" Shows No Sign of Cooling Notably, "BAD," released in June, continues to show unfading popularity, topping music shows even after its official promotions have wrapped. Taking No. 1 on "Inkigayo" for two straight weeks about three months after release made the heat of the "ATEEZ syndrome" palpable. Reaching the top of terrestrial music shows in succession even after promotions have ended is a record that proves, at once, the solid firepower of their global fandom ATINY and their support among the general public. Broadening Their Range from the 8th Anniversary Onward Continuing steady achievements on music shows, ATEEZ is broadening their range by presenting a photobook and an exhibition for their 8th anniversary. As they keep meeting fans through music and diverse content, anticipation is gathering for the new path they will unfold from their 8th anniversary onward. ATEEZ's 8th-anniversary photobook "BLUE DRIFT" exhibition will be held from October 1 to 11 at Newsmuseum Euljiro.

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ATEEZ's San Unveils "DAZED" Fall Pictorial — From Soft Charisma to Refined Sensibility

A pictorial of ATEEZ's San has been unveiled. San recently shot a pictorial for the fall edition of the fashion magazine "DAZED," revealing an unrivaled presence. Soft Charisma and a Sensuous Style Through this pictorial, San showed a soft charisma while flawlessly carrying off a sensuous style, making his presence felt. The pictorial was created together with the luxury brand Dolce & Gabbana. In the pictorial, San handled a wide range—from suits and coats marked by refined tailoring to knitwear and denim reinterpreted in a modern way. Moving freely between classic formal looks and a casual mood, he rendered a refined sensibility with a natural feel. Polished styling met San's own expressiveness, raising the pictorial's overall quality. His Path as a Dolce & Gabbana Global Ambassador San was named a global ambassador for Dolce & Gabbana last October, broadening his standing in the fashion world. Since then, he has attended the brand's collection shows in Milan and appeared in its 2026 fall campaign, keeping a steady rapport with the house. Expanding his scope beyond a stage performer into fashion pictorials and campaigns, San has once again etched his image as both an artist and a fashion icon through this "DAZED" fall edition. ATEEZ Atop Billboard — Continuing Their Global Run ATEEZ, the group San belongs to, has been building substantial achievements on the global stage. With three cumulative No. 1s on the U.S. main albums chart, the "Billboard 200," they have established themselves as a group representing K-pop in the 2020s. Since debuting in 2018, ATEEZ has expanded its global fandom on the strength of intense performances and a distinctive worldview, keeping up active overseas activities such as appearances on major U.S. talk shows and world tours. Along with the group's global standing, fans' attention is gathering on San's next steps as he expands his presence across a wide range of fields as an individual member as well.

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