ATEEZ's Double Celebration Ahead of Their 8th Anniversary — "BLUE DRIFT" Exhibition Opens as "BAD" Claims Its 7th Music-Show Win
The group ATEEZ has met a double celebration ahead of their 8th debut anniversary. Following news of the "BLUE DRIFT" photobook exhibition, they took No. 1 on the music show "Inkigayo" for two consecutive weeks, reaching a total of seven wins. 8th-Anniversary Photobook "BLUE DRIFT" — An 11-Day Exhibition in Euljiro To commemorate their 8th debut anniversary this October, ATEEZ will release the photobook "BLUE DRIFT" and hold an exhibition celebrating it. The exhibition runs for 11 days, from October 1 to 11, at Newsmuseum Euljiro in Jung-gu, Seoul. Expanding the concept of the "BLUE DRIFT" photobook into an exhibition space, it will offer fans lasting memories through diverse content and spatial staging. The exhibition is built around the three chapters that make up the photobook — "DRIFT," "FLOW," and "DIVE." Through photo-exhibition spaces reflecting each concept, unreleased photos, and media exhibits, visitors can encounter the many sides of ATEEZ captured in the photobook in a more multidimensional way. Two Straight Weeks at No. 1 on "Inkigayo" — "BAD" Reaches Seven Wins Having announced the exhibition ahead of their 8th anniversary, ATEEZ is keeping up its momentum by adding trophies on music shows one after another. On SBS's "Inkigayo," aired on the 20th, ATEEZ once again took No. 1 with "BAD," the title track of their 14th mini-album "GOLDEN HOUR : Part.5." Following the 13th, they topped the show for two consecutive weeks, proving their enduring popularity. With this, ATEEZ has achieved seven music-show wins with "BAD." After KBS2's "Music Bank" on July 3 and 10, Mnet's "M Countdown" on July 16 and 23, and MBC's "Show! Music Core" on August 22, they added No. 1 trophies from SBS's "Inkigayo" on September 13 and 20. Three Months On, the "ATEEZ Syndrome" Shows No Sign of Cooling Notably, "BAD," released in June, continues to show unfading popularity, topping music shows even after its official promotions have wrapped. Taking No. 1 on "Inkigayo" for two straight weeks about three months after release made the heat of the "ATEEZ syndrome" palpable. Reaching the top of terrestrial music shows in succession even after promotions have ended is a record that proves, at once, the solid firepower of their global fandom ATINY and their support among the general public. Broadening Their Range from the 8th Anniversary Onward Continuing steady achievements on music shows, ATEEZ is broadening their range by presenting a photobook and an exhibition for their 8th anniversary. As they keep meeting fans through music and diverse content, anticipation is gathering for the new path they will unfold from their 8th anniversary onward. ATEEZ's 8th-anniversary photobook "BLUE DRIFT" exhibition will be held from October 1 to 11 at Newsmuseum Euljiro.
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