BTS's Jimin Enters the Global Top 5 in Instagram Influence — the Only Korean, for Two Months Running
BTS's Jimin has entered the global top 5 in Instagram influence. As the only Korean to make the top 5, and for a second month in a row following August, it is all the more meaningful. No. 5 Worldwide as of September 22 As of September 22, Jimin ranked No. 5 worldwide on the Instagram influence ranking of HypeAuditor, a global influencer-marketing platform. He was the only Korean to make the top 5. Following August, Jimin made the top 5 for two consecutive months. His Instagram account, followed by more than 60.13 million people, took No. 1 in Korea in the by-country ranking and No. 2 overall in the music category. Both Metrics — Followers and Engagement — in the Top Tier HypeAuditor is a global marketing platform that analyzes influencer accounts' activity and influence through an artificial-intelligence (AI) algorithm. It detects fake followers and fraudulent activity to assess account credibility and influence, and provides related data so that brands, ad agencies, and others can select influencers. Because the influence ranking reflects metrics such as account activity and engagement as key factors, it can shift according to an influencer's level of activity. Beyond simply having a large follower count, it is a structure in which how actively users respond to content is also evaluated. Holding No. 5 Even After a Single Post — Steady Influence What especially draws attention is Jimin's "efficiency." Even after unveiling just one post on September 13, he ranked No. 5 as of September 22. In a structure where activity level is reflected in the ranking, maintaining the very top with few posts confirms his solid influence once again. Having also entered the top 5 on the same metric in August, Jimin has held No. 5 worldwide for two consecutive months through September, continuing a steady presence at the top of the global influencer market. Interest is gathering in Jimin's path as he shows powerful influence on Instagram, beyond music and the stage.
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