RESCENE's Wonyi Tops July Idol Individual Brand Reputation — Followed by Jimin and Park Ji-hoon
RESCENE's Wonyi claimed the No. 1 spot in the July 2026 idol individual brand reputation ranking. BTS's Jimin and Wanna One's Park Ji-hoon followed behind her. Wonyi's Brand Reputation Index of 5.43 Million — Up 384% from the Previous Month On the 22nd, the Korea Corporate Reputation Research Institute released the results of its big-data analysis of idol individual brand reputation. From June 22 to July 22, 2026, it extracted 133,352,096 pieces of brand big data on 1,735 individual idols, measuring the brand reputation index through consumers' participation, media, communication, and community indices. This is a 17.88% decrease compared with the previous month's big data (162,388,830 pieces). The brand reputation index is an indicator created through brand big-data analysis, based on the finding that consumers' online habits greatly influence brand consumption. Through it, one can measure positive and negative evaluations of an idol's individual brand, media attention, and consumers' interest and volume of communication. Monitoring and risk assessment by a brand reputation editor are also reflected. Top 5 in Detail The No. 1 RESCENE Wonyi brand recorded a participation index of 1,038,646, a media index of 793,389, a communication index of 1,687,628, and a community index of 1,914,361, for a brand reputation index analyzed at 5,434,024. Compared with the previous month's brand reputation index of 1,121,430, it rose sharply by 384.56%. The No. 2 BTS Jimin brand recorded a participation index of 93,980, a media index of 384,665, a communication index of 1,773,461, and a community index of 2,597,116, for a brand reputation index analyzed at 4,849,221. Compared with the previous month, it fell 36.72%. The No. 3 Wanna One Park Ji-hoon brand recorded a participation index of 815,974, a media index of 426,868, a communication index of 1,614,654, and a community index of 1,554,999, for a brand reputation index analyzed at 4,412,495. Compared with June, it fell 39.01%. The No. 4 BTS Jungkook brand was analyzed at a brand reputation index of 4,399,287, down 21.88% from June. The No. 5 IVE Jang Won-young brand was analyzed at a brand reputation index of 4,073,693, up 8.11% from June. Rankings 6th to 30th From 6th to 30th, names on the list included BLACKPINK's Jennie, RESCENE's Minami, BLACKPINK's Rosé, BTS's V, ATEEZ's San, aespa's Karina, BTS's J-Hope and Jin, BLACKPINK's Lisa, IVE's An Yu-jin, BTS's RM and Suga, RESCENE's Jenna, Girls' Generation's Taeyeon and Yoona, aespa's Winter, BLACKPINK's Jisoo, TWICE's Nayeon and Sana, BIGBANG's G-Dragon, Red Velvet's Seulgi and Joy, IVE's Rei, EXO's Baekhyun, and RESCENE's Liv. In particular, this ranking featured multiple RESCENE members (Wonyi, Minami, Jenna, Liv), proving the strong buzz around them as a rookie girl group. The Rise of "It Group" RESCENE RESCENE, the group Wonyi belongs to, is a five-member girl group made up of Wonyi, Liv, Minami, May, and Jenna. They recently wrapped up promotions for their remake single "Pretty Girl" successfully, and are continuing their trend-leading run through diverse activities, including reaching No. 1 on a music show. Koo Chang-hwan, head of the Korea Corporate Reputation Research Institute, said of the No. 1 RESCENE Wonyi brand, "In link analysis, 'cute, likable, pretty' scored high, and in the positive-negative ratio analysis, the positive ratio recorded 93.96%." As a rookie girl group member reached the top ahead of formidable seniors, interest is gathering over how far RESCENE's upward momentum will continue.
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