ROSÉ's "new trick" Races Up Global Charts — The Apple-Collab MV Shot on iPhone 18 Pro Draws Buzz
BLACKPINK's ROSÉ's new song "new trick" is rapidly building its presence in the global music market. With the music video produced in collaboration with Apple also drawing attention, it has driven up global buzz from the moment of release. No. 2 Overall and No. 1 in Momentum on the K-pop-It Board According to the K-pop-It Board, a global K-pop analytics index, on the 22nd, ROSÉ ranked No. 2 in the global overall ranking. Her global momentum index — which indicates the recent upward trend in buzz — hit 77.4 to take No. 1, and her global power index was tallied at 67.3. Domestically, too, she recorded a momentum of 80.1 and a power index of 62.4. Notably, the conversion-rate index — which indicates the degree to which online interest translates into actual video views and music streams — reached 99.1, and the MAS index, which shows the degree of public spread, recorded 75.0. These figures highlight a so-called "conversion power," where interest leads directly to real consumption. A Song That Gets Past Wounds with a "New Trick" At the center of this flow is the solo single "new trick," released on the 18th. Based on garage punk and pop rock, the song carries an attitude of not yielding to the wounds life throws and the trials of love, but overcoming them with one's own "new trick" and moving forward again. Its production was handled by Amy Allen — who worked with ROSÉ on her global mega-hit "APT." — and Andrew Wells, with whom she teamed up on "stay a little longer." Garage punk's raw, exhilarating energy blends with ROSÉ's vocals, delivering a message that is upbeat yet firm. Shot on iPhone 18 Pro — Directed by Dave Meyers Interest in the music video has been considerable as well. ROSÉ took part in Apple's global "Shot on iPhone" campaign, and this music video was shot entirely on the iPhone 18 Pro. It was directed by Dave Meyers, who has worked on music videos for world-renowned pop stars such as Kendrick Lamar, Ariana Grande, and Taylor Swift. ROSÉ joined the campaign following Lady Gaga, Olivia Rodrigo, and The Weeknd. Capturing the image of free-spirited, energetic youth against a refreshingly wide-open backdrop, the music video visually brings out the song's upbeat mood. No. 1 on YouTube Trending and iTunes in 26 Countries The released music video rose to No. 1 on YouTube's worldwide trending, and on iTunes it hit No. 1 in more than 26 countries. On the global streaming platform Spotify, it landed on the major playlists "Today's Top Hits" and "New Music Friday." As the new release is followed by Apple-collaboration content and achievements on global streaming platforms, interest in ROSÉ's solo activities is rising even further. Having captivated the world with "APT.," anticipation is gathering over what records ROSÉ will write next with "new trick."
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